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What the Moonswatch means
Like Obi-wan grunting on the Millennium Falcon, you may have noticed a great disturbance in the force. That’s because Swatch and Omega just launched a the Moonswatch, a series of watches dedicated to...
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Swatch has Father’s Day covered
Father’s Day is coming up in June, and there will be tons of “world’s greatest dad” gear getting gifted, we’ve no doubt. What if you want to mix it up some, and tell your dad that he’s a star in your...
View ArticleSorry, Hypebeasts, the Moonswatch isn’t going to be sold online
If you’ve been waiting to pick up a Moonswatch online then you’ll probably be disappointed to know that Swatch Group CEO Nick Hayek is going to spoil your plastic watch dreams. According to an...
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Swatch and Omega think you’re a moron, launch strawberry moon watch
If we need further proof that the Swatch Group is trying desperately to destroy any goodwill they generated with the Moonswatch, I present the Strawberry Moon of June Swatch MoonSwatch Moonshine Gold...
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Swatch “What if?” Collection: 80s Reimagined
Swatch, the Swiss watchmaker, known for its vibrant and playful designs, is revisiting its roots from the 1980s. The brand is set to launch the “What If?” collection in 2023, which reimagines its...
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Swatch Hypebeats Will Fail: Here’s Why
Swatch Hypebeats: Gen Z! Millenials! Everybody wants to sell to them! They’re the future of investment, commerce, travel, and hospitality. Every dive bar needs to sell Aperol Spritzes now! Every hotel...
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Five affordable watches for holiday gift-giving
In a world where time is a priceless commodity, a reliable watch is more than just a fashion statement—it’s a necessity. But owning a stylish timepiece doesn’t have to break the bank. In this blog...
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Swatch unveils 5 watch designs for Year of the Dragon
Swatch is celebrating the Year of the Dragon with a vibrant, colorful collection of five new watches. Inspired by neon lights and signs emblematic of Asian cityscapes, the collection infuses...
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Swatch X Blancpain releases the Ocean of Storms
Swatch X Blancpain teased the Ocean of Storms a few days ago with advertisements online and in print teasing something new from the collab. The companies just announced the big news – the Ocean of...
View ArticleBlancpain x Swatch in our new video series, Behind the Dial
In this episode of Behind the Dial we talk about the history of dive watches, the provenance of the Blancpain Fifty Fathoms diver, and how Swatch Group and Blancpain came together to build one of the...
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